Advantages of running your loyalty reward points using the Tagcash Blockchain
- Online or offline usage via Tagcash Wallet, Tagcash NFC, or your own software.
- Give more value to your currency using Tagcash Loyalty modules, coupons, games etc.
- Interopability to work with partners without giving access to your systems.
- Permissioned option - restrict access to your currency or make it open.
- Open to trading for other rewards tokens - bring in new customers.
- Replication and redundancy - No need to run your own databases or software.
- Easy to develop or integrate into software or sites if needed.
- Same technology as is used by the Bitcoin blockchain (but no Bitcoin involved)
- Immutability, proof of transfers, no chances for fraud.
- $99 per year for creation and management of your own currency, no transaction fees.
Fixed Issue or Reissuable?
One of the first decisions to make will be to decide if your reward tokens will be fixed issuance or you want to re issue more in future. Once created, this cannot be changed. If fixed issuance, the rewards currency has a value that can fluctuate as it is bought, sold or given away. It is more valuable to customers and partners, but once you run out of currency, you will have to buy it on the open market or take it in exchange for services. However, as price may rise, any remaining currency you hold is also more valuable. If reissuable, it has no value other than what you place on it, as you can create more anytime you need. Usually reissuable currency is created for games and as a payment currency for a service. Loyalty rewards should be created as a fixed issuance.
Permissioning - how does it work?
Usually, rewards tokens are created as Open - they can be transferred freely between any user. This is the default, normal setting. Sometimes you may want a restricted token issuance, for example if you want to keep it just within employees of the company. If you want to restrict who can own the rewards tokens, then remove the Open setting when creating the tokens. Now, you must permission each address to send and receive, or revoke their Send and Receive permissions. You can also allow others to be admins, to set send/receive permissions for others or to issue more if the tokens are reissuable. Once set, the token settings cannot be changed to Open.
Sometimes customers or partners have too many rewards to spend, or partners would like to cash in for any offers they have made using the rewards tokens as payment. Or perhaps customers are not happy with the rewards they have, and would prefer to exchange them for other rewards. Trading within the Tagcash wallet allows a market to develop, where customers decide the pricing. Of course you also can sell rewards tokens as well, which may entice new customers who have them.
Extra Services - giving your rewards value
Tagcash offers various services that add value to your Reward Tokens. For example, other merchants can offer coupons for their own services and products, and use your currency to pay for it. There is a redemption fee associated with each coupon, and you get a share of this if your tokens are used as payment. This creates value for the customer as they have more options to spend. More info is available on the Coupons page
Building apps and services on the Tagcash Blockchain
Although your tokens can be used by Tagcash Wallet users, for trading, transfers, payments and more, it is very easy to build your own products and integrate the currency. Simply connect a node to the Tagcash Blockchain, and run your own wallets for customers. Integration is done using RPC JSON commands sent to the blockchain on your server, and for more complex uses, most Bitcoin libraries and scripts will work with the Tagcash Blockchain. Tagcash can also offer a white label service for web and app wallets. To connect, install multichain software from multichain.com, and connect to a node via terminal (run command
multichaind email@example.com:3000 &), then enter the address given in response in the tagcash wallet blockchain connect page (accessible from left menu in wallet).
Pricing and ongoing costs
Pricing is set at $99 (or equivalent in Bitcoin, TagCoin or local currency if available in the wallet), charged yearly. All transactions are free as is connection to the Tagcash Blockchain. You can direct users to use the Tagcash Wallet to use and spend Rewards, use Tagcash NFC app for merchant usage (online and offline) or integrate it in your own products. To create your rewards tokens, register or login to the web wallet or Tagcash Wallet mobile app, create a merchant account and look for the Token Management and Creation module.
Tagcash is a digital wallet developer and platform, building blockchain solutions on Distributed Ledger Technology. Tagcash is regulated by the central bank of the Philippines (BSP), and is authorised as an Electronic Money Issuer (EMI) - https://tagcash.com/emi.pdf